Plaito - Hair Salon on Behance

For Plaito I wanted to create an interchangeable framework and brand system that ensured brand consistency across multiple touchpoints. I chose blobs, and to really highlight this system's adaptability I developed two brand patterns to further exemplify how the system can be used in many ways. The resulting work underlines the power of a well-conceived branding system: one that’s both recognizable in its essence and versatile in its application.