When creating the brand identity for the Gilded Glass Cocktail Bar, I drew inspiration from the distinctive aesthetics of 70s liquor advertisements. These timeless, vintage vibes were blended seamlessly with contemporary design elements to evoke a sense of playful luxury, perfect for the modern, young professional with a taste for the finer things. The use of the 'Bookmania Italic' font was a deliberate choice, lending a touch of sophistication while still resonating with the energetic and youthful target audience. This brand serves as a beacon for those looking to relive the golden era of cocktails, albeit with a modern twist and a more upscale feel. Dive into the Gilded Glass experience – where the past meets the present, and every sip feels like a celebration.