Bringing a Food Feature to Life: Eat Great Cheap IG Countdown
Tatyana White-Jenkins
To celebrate Washingtonian’s 2019 Eat Great Cheap list, I launched a five-day Instagram countdown spotlighting 15 top affordable D.C. restaurants. Rather than follow the ranked list, I featured the most eye-catching dishes to maximize engagement, saving the #1 spot for the final reveal. Captions were playful and interactive, sparking conversation and encouraging guesses. The campaign averaged 800 likes and 35 comments per post and became a go-to resource for discovering great local eats.
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Posted Jun 5, 2025
Launched 5-day IG countdown for Washingtonian’s Eat Great Cheap list, averaging 800 likes & 35 comments per post; boosted engagement with playful content.
