Beyond HPC: Shifting Perceptions of DDN

For years, DDN has been recognized as a leader in High-Performance Computing (HPC). But as the industry evolved, so did the company. DDN needed to reposition itself as not only an HPC giant, but as the AI Data Intelligence Platform, a critical partner powering AI Factories, agentic inference, and the next wave of enterprise innovation.

The challenge: how do you create a story that honors DDN’s HPC heritage while pushing beyond it, inspiring audiences to see the brand in a new light?

The Beyond HPC video was designed as a short, high-impact brand piece that reframes perception. The narrative emphasizes progress: moving from a legacy identity into a bold future.

We combined cinematic visuals, bold typography, and a futuristic sound design to amplify that sense of forward momentum. Quotes and proof points grounded the message in authority, while the voiceover invited viewers to consider the scale of transformation AI requires and why DDN is uniquely positioned to deliver it.

- Script development (concept, structure, messaging)

- Editorial refinement of proof points and CEO/leadership quotes

- Storyboarding and visual direction

- Oversight of animation and post-production flow

- Final edit and delivery for web, events, and social cutdowns

The video launched as part of the Beyond HPC campaign, a cross-platform effort to reposition DDN as a leader in AI infrastructure. It served as the centerpiece for:

- Landing page hero video introducing the campaign

- Cutdowns for social media engagement

- Event screen content for industry showcases

The piece successfully reframed conversations with customers and partners, helping DDN move from “just HPC” to a broader story of AI data leadership.