CRISSAFLEURS Brand Identity Design
Antoniya Kostadinova
CRISSAFLEURS
Overview
CRISSAFLEURS is a contemporary floral studio focused on elegant, refined compositions.
The brand needed a visual identity that feels soft and artistic, yet confident and memorable.
The Challenge
The main challenge was creating a brand that feels delicate and pastel-toned without becoming generic or overly romantic.
The identity needed to communicate elegance, femininity, and premium positioning while remaining modern and minimal.
The Strategy
We developed a visual direction based on:
Soft natural photography with shallow depth of field
Ivory-toned logo for a refined, luminous presence
Muted, pastel color palette to evoke softness without losing contrast
Minimal typography to keep the focus on atmosphere
The Result
The final identity positions CRISSAFLEURS as a floral studio rather than a traditional flower shop — elevating it into a premium, design-driven brand.
The Chrissafleurs logotype is built from a refined serif foundation, carefully modified to create a distinctive and decorative personality.
Rather than using the typeface as-is, several characters were customized to enhance elegance, rhythm, and brand uniqueness.
The business card system was designed to reflect the brand’s refined and decorative character while maintaining clarity and balance.
The signage balances visibility and sophistication — ensuring recognizability without overwhelming the surrounding environment.
The visual language of Chrissafleurs is built around contrast — softness and depth, delicacy and intensity.
The Chrissafleurs identity extends into large-scale outdoor communication, maintaining its elegance and emotional depth even at billboard format.
Designed by
Antoniya Kostadinova
Brand Identity & Art Direction
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Posted Feb 13, 2026
Created premium brand identity for CRISSAFLEURS floral studio.
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