BRAND

FitLife Health Coaching is a wellness brand offering personalized fitness and nutrition coaching programs to help clients achieve their health goals.

Project goal: To boost sign-ups for FitLife’s premium coaching programs by engaging subscribers with a multi-part email campaign focused on health benefits and personalized coaching.

I crafted a series of targeted emails with a clear structure, focusing on building trust and value at each step. The campaign started with a warm welcome email introducing FitLife’s services, followed by educational content with actionable wellness tips. I created a limited-time discount email to drive conversions and designed a final reminder email to create urgency. Each email was carefully optimized for open and click-through rates with compelling subject lines, calls-to-action, and subscriber segmentation.

Subject Line: "Welcome to Your Health Transformation Journey!"

Body: Introduced FitLife, thanking subscribers for joining and offering a free health assessment to kickstart their wellness journey. With a Strong CTA that drives Massive actions

Subject line: "3 Steps to Boost Your Energy Naturally"

Body: Provided actionable tips on improving energy levels through nutrition and fitness, subtly introducing how FitLife’s coaching can support these changes.

Subject Line: "Limited Time: 20% Off Your First Coaching Program!"

Body: Announced a special discount, encouraging subscribers to take action and join the program.

The campaign achieved a 45% increase in sign-ups for FitLife’s coaching programs within two weeks, with a noticeable boost in email engagement metrics, positioning FitLife as a trusted authority in wellness coaching.

This is just one out of the email I've wrote for different Brands. I’m passionate about helping health and wellness brands like FitLife Health Coaching connect with their audiences in meaningful ways. There’s something incredibly rewarding about crafting messages that inspire individuals to take steps toward healthier lives. Working on campaigns like this allows me to support positive change, guiding people to resources that can transform their well-being. I’m proud to contribute to mission-driven projects that make a lasting impact, and I look forward to helping more brands reach and empower their communities.