CONNECT Brand Campaign for University Students.
Student services were fragmented, overwhelming, and hard to access. The university needed a brand that felt like peer support and not a poster. “CONNECT” – a peer-driven initiative positioned as the “Big Sister/Brother” with warmth, clarity, and energy.
0 likes · 0 views · Feb 7, 2026
CONNECT Brand Campaign for University Students. Student services were fragmented, overwhelming, and hard to access. The university needed a brand that felt ...
