Headquarters Coworking
Holly Smith
// Project Overview
As part of a comprehensive branding initiative, I spearheaded the transformation of a new coworking space in Keller, Texas. With a keen focus on combating remote work monotony, I crafted an engaging brand identity that captures curiosity and creativity. This distinctive identity, spanning from logo design to signage and print materials, ensures a cohesive and compelling brand experience. Additionally, I led the Brand Discovery phase, delving deep into the company's ethos and values. This thorough process informed not only the brand, but also guided the development of a user-friendly website, resulting in a dynamic community space that fosters productivity and sparks genuine interest among members.
// Brand Discovery Phase
Before starting the Design Process, I took the company through a Discovery Phase. This started with a Discovery Questionnaire taken by key stakeholders. I presented a Discovery Summary, which included copy defining the Internal and External Brand, Competitive Analysis, Customer Personas, a Moodboard and Company Name Ideation.
// Brand Implementation
Signage
Print Graphics
Website
// Design Services
Brand Discovery
Copywriting
Logo Design
Brand Identity Design
Graphic Elements
Illustration
Web Design
Photography
Signage Design
Print Design
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Posted Oct 6, 2023
Brand Identity and Implementation for a Coworking space in Keller, Texas.
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