As part of a comprehensive branding initiative, I spearheaded the transformation of a new coworking space in Keller, Texas. With a keen focus on combating remote work monotony, I crafted an engaging brand identity that captures curiosity and creativity. This distinctive identity, spanning from logo design to signage and print materials, ensures a cohesive and compelling brand experience. Additionally, I led the Brand Discovery phase, delving deep into the company's ethos and values. This thorough process informed not only the brand, but also guided the development of a user-friendly website, resulting in a dynamic community space that fosters productivity and sparks genuine interest among members.