Built a Premium AI Product Experience That Drives Usage

enso is an AI-powered platform that helps businesses run core operations through autonomous agents — from content creation to outbound and workflows. The goal was to transform complex AI capabilities into a clear, premium, and conversion-focused product experience.

Owned end-to-end design across product and funnel.

Worked closely with founders and engineering to turn AI capabilities into clear, usable flows.

Focused on:

activation and conversion

increasing usage and retention

aligning product, marketing, and positioning

Shipped fast, iterated based on data and user behavior.