Vita Verde Mockup - Logo and Brand Kit Design

This project focused on developing a brand kit mockup for Vita Verde, a fresh produce supplier. The purpose of this mockup was to provide Vita Verde with a visual representation of a potential brand identity to present to their partners, including farmers, distributors, and retailers. Due to non-disclosure agreements, specific details about the client and the final brand identity cannot be disclosed.

Vita Verde operates within the fresh produce supply chain, connecting growers with businesses that require high-quality fruits and vegetables. They sought a visual identity that conveyed freshness, quality, naturalness, and reliability—key attributes for building trust with their partners.

The primary goal was to create a realistic and aesthetically pleasing mockup of a brand kit that effectively communicated these key attributes. The mockup needed to resonate with partners within the agricultural and food industries and provide a tangible visualization of how Vita Verde could be represented across various platforms.

Given the mockup nature of the project, the design process focused on creating a visually cohesive and representative brand identity without developing finalized assets. The approach included:

Conceptual Exploration: Exploring various design directions based on the client's focus on fresh produce supply. This included considering themes like farm-to-table, natural growth, sustainable practices, and the vibrant colors of fresh fruits and vegetables.

Visual Research: Gathering inspiration from existing brands in the agricultural and food sectors, focusing on visual elements that communicate freshness, quality, and trust.

Creating a comprehensive brand kit mockup that included key elements such as:

Logo Concept: A placeholder logo design that represented the desired brand aesthetic. In this case, the mockup features a stylized leaf icon paired with the brand name "Vita Verde" in a clean, modern font. The leaf symbolizes natural growth and freshness, aligning with the core business of supplying fresh produce.

Color Palette: A selection of colors that evoked the intended brand attributes. The mockup utilizes a palette of greens and off-whites, reminiscent of fresh foliage and clean, natural environments. These colors communicate freshness, naturalness, and a sense of health and well-being.

Typography: Placeholder typefaces that complemented the logo and color palette, aiming for a balance of readability and a natural, approachable feel.

Imagery Style: Example imagery that directly reflected the brand's focus on fresh produce. The mockup incorporates high-quality images of fresh vegetables, showcasing their vibrant colors and textures. This visual emphasis reinforces the core offering of Vita Verde.

Brand Messaging: Short taglines and phrases that captured the brand’s potential voice and messaging, such as "Green means GROWTH" and "Fresh feasts, great treats." These taglines reinforce the themes of natural growth, quality produce, and the enjoyment of fresh food.

The provided image showcases key elements of the mockup:

Logo: The "Vita Verde" logo with the leaf icon.

Color Palette: The use of various shades of green and off-white.

Imagery: Images of fresh vegetables like broccoli and sprouts.

Taglines: "Green means GROWTH" and "Fresh feasts, great treats."

Layout: A clean and modern layout that presents the brand elements in a clear and organized manner.

The Vita Verde brand kit mockup successfully provided the client with a visual representation of their potential brand identity as a fresh produce supplier. This mockup served its intended purpose of communicating the brand vision to partners and facilitating discussions about the brand's future direction.

Important Note: This project was a mockup for presentation purposes only. It is not representative of a finalized brand identity or logo design. Due to NDA restrictions, detailed information about the client and their final brand identity cannot be disclosed.