This project centered on the creation of a sophisticated logo and comprehensive brand identity for Momento, a luxury hotel and drinks lounge. The objective was to craft a visual language that conveyed exclusivity, refined elegance, and the creation of memorable moments..

Momento is a luxury establishment offering both high-end accommodation and an exclusive drinks lounge experience. They aim to provide guests with unparalleled service, exquisite ambiance, and a sense of escape from the everyday. They sought a brand identity that reflected their commitment to creating lasting memories and appealed to discerning travelers and local clientele seeking a sophisticated social setting.

My design process was rooted in a deep understanding of Momento's target audience, the competitive landscape of the luxury hospitality sector, and the unique blend of hotel and lounge experiences they offer. The process included:

Brand Discovery Workshops: Collaborative sessions with the client to define Momento's brand vision, mission, target demographics, and key differentiators. We explored the desired atmosphere, guest experience, and the connection between the hotel and lounge offerings.

Competitive Analysis: Researching leading luxury hotels and exclusive bars/lounges to identify trends, best practices, and opportunities to establish a distinctive brand presence.

Experiential Mood Board Development: Creating mood boards that captured the desired atmosphere and sensory experience of Momento, focusing on elements like lighting, textures, materials, and overall ambiance.

The final logo for Momento is a refined combination of a symbolic element and a strong wordmark. The symbol is a stylized "M" monogram, an abstract representation of a cocktail glass, or an elegant geometric form. This symbol is paired with the word "Momento".

The choice of a font conveys a sense of tradition, sophistication, and timelessness, while the clean lines and geometric shapes of the symbol contribute to a sense of modernity, understated elegance, and enduring value.

The logo's versatility is demonstrated by its effective use on various background colors (white, black, and colored backgrounds), ensuring adaptability across different applications, from signage and print materials to digital platforms and in-room amenities.

The comprehensive brand kit for Momento included:

Color Palette: A carefully curated palette designed to evoke luxury and sophistication within a hospitality context. This includes deep blacks and rich golds for a sense of opulence and evening elegance, or warm grays and soft creams for daytime sophistication and a relaxing atmosphere.

Typography: A selection of primary and secondary typefaces that complement the logo and ensure clear and consistent communication across all brand materials, including menus, brochures, website copy, and in-room information.

Imagery Style: Guidelines for photography and videography that capture the desired atmosphere and guest experience. This emphasizes high-quality photography with a focus on detail, elegant compositions showcasing the hotel's architecture and interior design, and lifestyle shots depicting guests enjoying the hotel and lounge.

A detailed brand guidelines document was created to ensure consistent application of the brand identity across all touchpoints, from signage and marketing materials to staff uniforms and digital platforms.

High-resolution vector logo files (various formats)

Brand style guide document

Color palette specifications

Typography guidelines

Imagery style guide

The new brand identity for Momento successfully captures the brand's essence as a luxury hotel and drinks lounge, emphasizing exclusivity, refined elegance, and the creation of memorable moments. The sophisticated logo and comprehensive brand guidelines provide a strong foundation for building a cohesive and impactful brand presence across all guest touchpoints.