Florencia • Branding / Social Media
Germán Latasa
Designed for a speech therapy practice, Florencia Raina’s visual identity balances clinical rigor with an organic, deeply human warmth. We shifted away from cold medical aesthetics by blending traditional clinical blues with a warm, welcoming color palette and geometric patterns. The project resulted in a functional branding system tailored for the daily rhythm of a healthcare space, seamlessly integrating everything from custom medical prescription pads and office signage to clinical agendas and stationery.
Email us: team@surstudio.co
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Posted Sep 18, 2026
