As part of my branding portfolio, I embarked on a practice project to create branding for a fictional hotel. The timeless elegance and sophistication of Nordic design inspired me. The clean lines, minimalist aesthetic and focus on natural elements inspired me to this brand identity.

I used AI to create realistic renders of the hotel's exterior and interior elements. Using the AI images as a reference, I was able to envision the branding and be inspired to create the brand identity of this hotel.

I wanted to create a symbol for the logo that captures the essence of Nordic hospitality and elegance. Drawing upon the traditional Scandinavian houses, I crafted the logo featuring a Nordic house silhouette. In selecting the colour scheme for the branding, I opted for a rich palette of deep blue hues complemented by accents of mustard yellow. Invoking a sense of tranquillity and sophistication.

The website crafted in Framer was already developed before starting this branding and I am excited to update it with this brand identity.