This Awareness campaign revolves around the theme 'Empowering Menstruating Women' 

A campaign to discover Menstrual Cups – Sustainable, Affordable, Comfortable and a healthier, eco-friendly choice.

In India Less than 1% women use menstrual cup and only a fraction of them are aware about their existence. While almost half of the female population barely manage to receive proper care and resources during their menstruation period, awareness of menstrual cup will certainly help a large number of people who can't afford a proper care in long run to feel comfortable, tension-free, Healthy in their lives. 

THIS CAMPAIGN COVERS 3 USP OF THE PRODUCT 

1. Comfort and Coverage 

2. Gentle on Skin 

3. Longevity While the ever-growing population in the world is reaching new heights, the waste produced by using pads and tampons is an area of very serious concern. It's time to move on to better alternatives, For us, for our future and for our world.