SCENTBIRD Ad Creatives Project

The brief The client provided only product photos. The creative direction, the visual concepts, the layouts, and all of the ad copy were developed by me from scratch.

The challenge Perfume is hard to sell visually: you can’t show a scent. The creatives had to communicate sophistication, evoke the feeling of the fragrance, and still contain persuasive, conversion-focused messaging.

My approach I used a user-centered design approach. Each creative highlights what matters to a buyer: the unique fragrance notes and the premium packaging. I explored several concepts and directions across the set, so the campaign has variety while staying aligned with the brand’s identity.

What I delivered → 10 ad creatives for social media and e-commerce → Multiple creative concepts and directions → Original, conversion-focused ad copy → Elegant layouts that showcase fragrance notes and packaging → A refined, luxury look consistent with the brand

Result The creatives gave the product a stronger, more elevated online presence and a set of fresh angles for engagement across platforms.