Multilingual Ad Campaign for CallApp
Mykhailo Komarnitskyi
CallApp is a mobile application that came back to me for a second round of advertising creatives, building on our earlier collaboration. This time, the scope was bigger: ad images for websites and social media, designed to work across multiple formats and multiple languages.
The challenge
Create a visually engaging ad design that appeals to a diverse, international audience, and make it work everywhere: different placements, different dimensions, different languages. One concept had to stay clear, consistent, and on-brand in every version.
My approach
I used a user-centered design approach, focusing on what the audience needs to understand at a glance. Since I had already worked with this client on mobile app ads, I built on what worked in previous campaigns and kept the visual language consistent with the brand.
What I delivered
→ Mobile advertising images for websites and social media
→ Every design adapted to 9 formats
→ Every design translated and laid out in 9 languages
→ Layouts adjusted for each language so text stays readable and balanced
→ Consistent branding across all placements
Why it matters
Localization is more than translation. Text length changes, composition shifts, and a layout that works in English can break in another language. Each version was designed with that in mind, so the final set feels native in every market.
Result
The project strengthened the client’s brand visibility through effective banner design, and it was a repeat collaboration built on the success of our previous work.
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Posted Oct 21, 2026
Created multilingual ad images for global brand consistency.
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Timeline
Oct 1, 2024 - Oct 31, 2024
Clients
CallApp
