Fila Brazil - Float Verve
Pablo de Oliveira
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Developed especially for tennis athletes, the new Float Verve is the combination of technologies
that bring comfort, damping and energy return, guaranteeing a high performance both on clay and hard court.
For it’s release we have produced a film and images in CGI that unify the details and functionalities
of the trainers to the main sport elements.
The Stills have been developed to represent the lightness of the trainers and the company’s
“Float on the sports court” concept.
Evidencing the usability and functionality of the Verve throughout our narrative, we reproduced
a very present “skid” during the matches on the clay court.
Aiming to bring an interaction between the elements and to emphasise the technology present on the trainers’s sole,
we created a transition where the Clay court and the tennis ball transform themselves into the same
texture of the damping and Float technology.
With transitions that show the textures and finishes of the trainers,
we evidenced the care that the brand has taken at the process of development of every single detail of the product,
including the different options of sole for each type of tennis court.
Datasheet
Creative Direction: Ally Fukumoto and André Porto Alegre
Executive Producer: Francine Steiner
Still's Composition: Vinícius Goulart
Contact: Kauany Cheren
CGI Supervision: Miguel Sacomano and André Gallego
3D Artists: Pablo Oliveira, Thiago Meteles, Ângelo Marinho, João Vitor Ferreira, André Gallego and Miguel Sacomano
Composition: Mateus Perpétuo and André Gallego
Sound: NaPilha
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Posted Jun 30, 2025
Developed for tennis athletes, Float Verve unites comfort, cushioning, and energy return. CGI film and images highlight ifeatures and connection to the sport.
