Fila Brazil - KR6
Pablo de Oliveira
Like this project
Posted Jun 30, 2025
The sixth edition of the KR line was developed to be the lightest and fastest running shoe in Fila’s line.
The sixth edition of the KR line was developed to be the lightest and fastest running shoe in Fila’s line.
With the innovative Skin Tech technology, the ultra-breathable upper of the KR6 fits the athlete’s feet, transforming into a kind of second skin, in addition to bringing a midsole that propels and enhances the run.
Throughout the narrative it is possible to notice the presence of irreverence and aggressiveness that the KR6 identity brings. The scenes were developed with movements that bring rhythm to the film and highlight the main differences of this shoe: speed and lightness.
"In the launch film, we sought to bring all the irreverence and praise the technologies present in the KR6. In this way we created animations and 3D simulations that show in detail each of its layers, providing an in-depth view of the unique characteristics of this product.
Datasheet
Creative Direction: Ally Fukumoto and André Porto Alegre
Executive Producer: Francine Steiner
Contact: Kauany Cheren
Storyboard: Ane Caribelli
CGI Supervision: Miguel Sacomano and André Gallego
3D Artists: Pablo Oliveira, Caio Laundos, Thiago Meteles, Matheus Domingues, João Paulo Oliveira, João Vitor Ferreira, André Gallego and Miguel Sacomano
Composition: Mateus Perpétuo and André Gallego
Still's Composition: Vinícius Goulart
Sound: NaPilha