Founder of Festoun

Festoun is an e-commerce sustainable fashion destination that sells to over 65 countries & was founded to offer women who chose to dress modestly across the world an elevated shopping experience. We also invest in the economic empowerment of artisan women by improving their upward social & financial mobility.

Challenged fashion's lack of inclusivity and aimed to solve a problem for modest fashion consumers who were underserved by global fashion brands despite their population, size & spending power. 

Created over 20+ bespoke collections with smart design techniques, using innovative styles that are strategically seamed for the inclusivity of all body types, and made sustainably for longer product life and utilization.

Implemented targeted advertising and marketing campaigns which expanded the customer base, boosted revenue growth and resulted in an impressive annual site visit count of over 450,000. 

Improved access to financial services for a team of 20+ artisans by providing comprehensive educational opportunities and training programs, resulting in a 40% increase in financial literacy.

Successfully identified and pursued new business opportunities, expanding the company's reach to over 65 countries.

Negotiated contracts with vendors and secured product placement in four prestigious international stores: Contessa Bridal (Dubai), Haute Elan (London), M&Co (Libya), and Kinza Boutique (Chicago). This led to a 30% increase in overall sales revenue and expanded brand visibility in key target markets.

Finalist Winner of Young Designers Award for Dubai International Exposition Center Show in Dubai in 2017. 

Awarded Top 10 Finalist at Harvard Business School's New Venture Competition in 2019.