I recently started posting short‑form videos on YouTube. At first it was pure experimentation — no real strategy, I just uploaded whenever I finished editing.
Then I noticed something odd: creators in my niche were getting great views with pretty average videos. The quality didn’t explain it. Maybe it wasn’t only what they posted, but when they posted.
Curiosity kicked in. I built a small API to track when competitors were uploading Shorts and looked for patterns. And there was one — a handful of specific hours kept showing up, and those windows consistently performed better.
I started testing those times for my own uploads, and the results improved right away. What began as a private tool suddenly felt useful beyond my channel.
That’s how ShortsIQ was born — a simple idea turning into a product that helps creators discover the best hours to post and grow faster. Still learning, still improving, but the core insight remains: timing matters more than most people think.