E-Commerce Growth Projects

Provided full funnel performance marketing strategy to small/medium DTC e-commerce businesses. Developed comprehensive campaign and creative strategies, driving efficient media mix across SEM, Youtube, and social-channels. Utilized in-depth knowledge of ad platforms to optimize campaigns and maximize ROI. Managed budgets and bidding strategies, implementing technical setup, tracking, and analysis of results for continuous improvement. Regularly developed creative briefs and project managed new marketing content and creative assets.