User Acquisition @Tinder
Drove growth and user acquisition strategy for Match Group’s dating apps (Tinder/Hinge).
Managed a multi-million dollar budget towards executing strategies for all Search, Social, and Email channels (Google Search/Display, Youtube, Facebook, Instagram, TikTok, Reddit and more)
Designed and executed ad experiments, including A/B tests and lift testing, resulting in improved campaign performance.
Collaborated with Design, Brand and Digital Product teams to execute ad, landing page, and conversion experiments.
Consistently provided high-level and detailed Excel performance and forecasting and KPI reports.
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Posted Jun 30, 2023
Performance Marketing Manager with Tinder - worked to grow user acquisition through online marketing strategies and campaigns.
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