User Acquisition @Tinder

Drove growth and user acquisition strategy for Match Group’s dating apps (Tinder/Hinge).

Managed a multi-million dollar budget towards executing strategies for all Search, Social, and Email channels (Google Search/Display, Youtube, Facebook, Instagram, TikTok, Reddit and more)

Designed and executed ad experiments, including A/B tests and lift testing, resulting in improved campaign performance.

Collaborated with Design, Brand and Digital Product teams to execute ad, landing page, and conversion experiments.

Consistently provided high-level and detailed Excel performance and forecasting and KPI reports.