RIN Aesthetic Practice

RIN Aesthetic Practice offers medical aesthetics treatments in Charlottesville, Virginia. The practice needed a website that matched its refined, intentional, natural positioning, made its treatments easy to understand, and let prospective clients book a consultation without a phone call.

We designed and built the site from the ground up: brand-aligned interface, treatment and concern pages, a results gallery, a small shop, and online booking, all tuned for speed and accessibility.

Content organized by what a visitor is trying to solve, not only by procedure name.

Consultation requests flow straight to the practice, with no third-party widget.

A lightweight gallery that loads fast on mobile, where most visitors browse.

A simple product section for the skincare the practice carries.

Gold on dark walnut, matching the physical space, with large photography and generous spacing.

The practice's interior sets the tone: dark walnut slats, warm lighting, and a gold logotype. We carried that into the site with a near-black palette, gold accents reserved for actions, and serif display type for headings. Everything else stays quiet so the photography and the booking buttons do the work.

Concerns page: visitors start from what they notice

Treatments page: every price shown up front

100

Desktop performance, Lighthouse

100

Mobile performance, Lighthouse

100

Accessibility, Best Practices, SEO

PageSpeed Insights, October 2026.

React

Tailwind CSS

Supabase