2021 Freelance Project - UX/UI Design
Amber Saunders
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Web Designer
Product Designer
CSS Blocks
HTML5
Project Overview
This freelance project was ordered by a Spanish language tutor who needed a new website to attract new tutoring clients. In order to maximize her profits, she hired me to design a webpage where students could register for video sessions without going through a third-party tutoring site. After evaluating her current client base, we both decided we would target her ideal client seeing as 70% of all of her previous clients fit a specific demographic.
User Persona
Spanish Language Student
Woman
Ages 24 to 34
Traveler
Beginner level language learner
Lives in the United States
Working professional
Tech Savvy
Home Page - I wanted to emphasize that the tutor worked with beginners.
I utilized ad copy that reflected the desires of her clients.
I selected photos that would stir feelings of wanderlust and showcase women.
I designed all of the icons and buttons on the site to encourage a specific action.
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In this project, I orchestrated the end-to-end website design, curated the selection of all visual assets, and meticulously crafted all service descriptions.
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Web Designer
Product Designer
CSS Blocks
HTML5
Amber Saunders
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