American Herbarium: Brand Identity
Skilline Design Co.
American Herbarium – Herbal Identity
Crafting the brand identity for American Herbarium, a vision rooted in sustainability and the support of small farms. Established in 2024, the brand champions high-quality herbal products sourced from dedicated small-scale growers, highlighting the profound connection between local agriculture and holistic wellness.
The design embraces a natural palette of muted greens and creams, paired with refined typography to evoke a sense of purity and tranquility. A stylized dandelion emblem stands as a symbol of growth and sustainability, reinforcing the brand’s ethos. Thoughtfully designed packaging—spanning tincture bottles to tea bags—prioritizes clarity, eco-consciousness, and elegance. Every detail comes together to craft a brand identity that speaks to those seeking authenticity, quality, and a deeper connection to nature.
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Posted Jul 11, 2025
Developed brand identity for American Herbarium, focusing on sustainability.
