American Herbarium: Brand Identity

Crafting the brand identity for American Herbarium, a vision rooted in sustainability and the support of small farms. Established in 2024, the brand champions high-quality herbal products sourced from dedicated small-scale growers, highlighting the profound connection between local agriculture and holistic wellness.

The design embraces a natural palette of muted greens and creams, paired with refined typography to evoke a sense of purity and tranquility. A stylized dandelion emblem stands as a symbol of growth and sustainability, reinforcing the brand’s ethos. Thoughtfully designed packaging—spanning tincture bottles to tea bags—prioritizes clarity, eco-consciousness, and elegance. Every detail comes together to craft a brand identity that speaks to those seeking authenticity, quality, and a deeper connection to nature.

If you have any ideas or projects in mind, we're ready to take bookings,

so feel free to get in touch via e-mail. work@skillinedesignco.com

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