Multisport.md - Building a Bespoke E-commerce Experience

Sergey Nikitin

0

Data Scraper

Backend Engineer

Shopify Developer

CSS3

JavaScript

Shopify

I spearheaded the creation of multisport.md, a full-fledged e-commerce store built on Shopify, catering to the needs of sports enthusiasts. This project involved a comprehensive approach encompassing data migration, user experience (UX) optimization, custom functionality development, and design collaboration.

Data Migration with Resourcefulness:

Overcoming Export Limitations: The absence of an export function on the source platform necessitated web scraping. I utilized Cheerio to meticulously extract product descriptions and images, laying the groundwork for product creation in Shopify.
Google Sheets as Staging Ground: I meticulously organized and formatted the scraped data using Google Sheets, ensuring compatibility with Shopify's import requirements.
Breadcrumb Transformation: Recognizing the value of product categorization, I ingeniously extracted breadcrumbs from the old platform and transformed them into tags on Shopify. This facilitated efficient product organization and collection creation.

User Experience at the Forefront:

Enhanced Filtering: I went beyond Shopify's default capabilities by developing advanced filter options like brand, color, size, sport type, and even location-based availability. This empowered users with a granular search and improved navigation.
Intuitive Collection Sorting: I meticulously organized product collections, allowing users to sort by item type (tops, bottoms) and sport category. Engaging sliders, visually responsive across mobile and desktop devices, further bolstered the browsing experience.

Visual Appeal and Targeted Content:

Collaborative Design: Partnering with a skilled designer, I curated eye-catching banners for the main page, highlighting the store's unique selling proposition.
Custom Homepage Sections: To captivate user interest, I designed a tailored homepage featuring new arrivals, sale items, a brand slider facilitating brand-specific browsing, and a news section.
Informative Category Pages: Badges within product categories further enhanced clarity, indicating new collections and discount percentages.

Personalized Product Discovery:

Recommendation Engine: I built a recommendation algorithm that leverages product metafields and Liquid language. This dynamic feature displays complementary products when a user views an item, promoting the creation of complete sets based on sport type and color.
Viewed Products Section: Deepening customer engagement, I implemented a viewed products section, fostering a personal browsing experience.

Custom Backend Development for Enhanced Store Operations

Custom Backend Development: To ensure a seamless experience and optimize store operations, I developed a custom backend using Express.js, JavaScript, Liquid, HTML, and CSS. This backend enabled inventory sync and a custom loyalty program, enhancing customer lifetime value and ensuring inventory accuracy.

Solo Achievement - Scalable Foundation:

Impressive Scale: This single-handedly built platform boasts over 14,000 SKUs (stock keeping units) within a well-structured system of over 80 categories.
Knowledge Transfer: I meticulously documented the store management process for future staff, ensuring seamless ongoing maintenance.

This project exemplifies my ability to:

Overcome data migration hurdles with creative solutions.
Prioritize a user-centric approach, optimizing the browsing and shopping experience.
Develop custom front-end and back-end functionalities tailored to specific business needs.
Collaborate effectively with design professionals.
Work independently, successfully scaling a project to accommodate a large product volume.
By combining data migration best practices, UX design principles, and custom development prowess, I delivered a user-friendly e-commerce platform that empowers customers in the exciting realm of sports apparel and equipment.
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Posted Aug 27, 2024

I spearheaded the creation of multisport.md, a full-fledged e-commerce store built on Shopify, with a custom backend and loyalty program.

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Data Scraper

Backend Engineer

Shopify Developer

CSS3

JavaScript

Shopify

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