I wanted to create a brand that represented the tastes and memories of mom's homemade kimchi: bright, flavourful, and organic. OMMA Kimchi is inspired by the family recipe that's been made for generations, the pungent smell of spices and aromatics that fill the kitchen, and the joys of tasting that first bite once it's ready to eat. OMMA's branding combines that handmade feeling with a polished and cohesive design.

I started by researching different kimchi brands and exploring different visual elements that stand out and portrays the essence of homemade. I crafted the assets and Visual Branding to create an identity system for the brand.

Brand Identity Design

Collateral Design

Logo design

Typography system

Colour palette development

Brand pattern using the brand illustrations

See the full brand book below ↓