Lum ✕ Skin care [Website]

Lum, a premium skincare brand, sought to create an elegant and user-friendly e-commerce experience to reflect its luxurious product line.

The challenge was to design a website that not only showcased their products but also provided seamless navigation, optimized shopping flows, and an engaging customer experience.

I designed a fully responsive e-commerce website that highlights Lum’s brand values of simplicity and sophistication. Key features include:

Home Page: A visually captivating hero banner, featured product highlights, and a focus on brand storytelling.

Catalog Page: Clean, intuitive filtering and sorting options for easy product discovery.

Product Page: High-quality visuals, detailed product descriptions, and a clear call-to-action for conversions.

Menu Design: A streamlined navigation system with clear categories.

The design emphasized minimalism, leveraging whitespace, soft typography, and a calming color palette to create a luxurious feel.

The result is an e-commerce store that not only elevates Lum’s online presence but also positions the brand as a leader in the skincare industry.