Coffee shop & pancakes | brand identity

The Maple Stack logo features a bold, nostalgic typographic design, embodying warmth and familiarity. The playful, rounded lettering reflects the comforting and indulgent nature of the brand, while the hand-crafted feel adds a sense of authenticity and tradition, perfectly balancing a cozy yet vibrant identity.

The color palette further enhances the inviting atmosphere of the brand. Golden syrup tones evoke warmth and sweetness, while rich maple browns add depth and a sense of indulgence, creating a visually appetizing and memorable experience. Soft, creamy neutrals complement the palette, reinforcing a sense of nostalgia and homestyle comfort.

Every element of the design reflects a welcoming space where mornings are filled with golden stacks, rich maple drizzles, and moments meant to be savored.