Lava

Dave Waldorf

Art Director

•Responsible for Digital Marketing and Communications of 3D influencers.

•Delivered external collaborations with 100+ artists and leading platforms such as DressX.

•Creative content strategy, management and creation.



As the Art Director, Communication Manager, and Digital Marketer at Proun Company, I played a critical role in the development and success of the CGI influencers project. From the beginning of the project, I led the creative direction of the campaign, working closely with the team to develop a visually stunning and engaging experience for audiences.



Through my work on the CGI influencers project, I had the opportunity to collaborate with innovative companies such as DressX and Tribute, further enhancing my skills and knowledge in the areas of 3D design and virtual fashion.



As the Communication Manager, I was responsible for crafting and executing the messaging strategy, ensuring that the campaign's messaging was clear, concise, and impactful. I also managed the project's social media channels and engaged with followers, building a community around the brand.



In addition to my communication and creative responsibilities, I also oversaw the project's digital marketing efforts. Through careful targeting and optimization, we were able to drive significant traffic and engagement to the campaign, resulting in increased brand awareness and sales.



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