A field trip platform built for teachers, developed in Webflow
🧠 Context
TripSlip is a U.S.-based startup that simplifies school field trip planning. The platform helps teachers coordinate venue bookings, parent communications, and trip logistics — all in one place.
The project was developed in collaboration with the design team at Huck Finch, who led the creative direction and design. My role was to bring the designs to life in Webflow, implementing animations, reusable components, and a scalable structure.
🎯 Goal
To build a dynamic, interactive website that reflects TripSlip’s playful brand personality while maintaining a professional and trustworthy presence.
Key focuses included:
Pixel-perfect implementation of Huck Finch’s design.
Building a clean, scalable structure using Client-First.
Integrating GSAP animations for a delightful user experience.
Ensuring performance and SEO optimization across all pages.
⚙️ Development Process
1. Structure with Client-First
I implemented a clear and maintainable class architecture following the Client-First methodology, making the site easy to scale and manage by TripSlip’s internal team.
2. Componentization & CMS
Reusable Webflow components and dynamic CMS collections were created to allow effortless updates to sections like features, testimonials, and FAQs.
3. Advanced Animations & Interactions
Using GSAP alongside Webflow Interactions, I developed subtle micro-animations — including character movements, section transitions, and scroll-triggered effects — enhancing user engagement while keeping performance high.
4. Performance & SEO Optimization
The build was fine-tuned for fast loading, semantic structure, and SEO best practices, achieving strong PageSpeed results and accessibility compliance.
💡 Challenges
Implementing complex SVG animations efficiently.
Maintaining pixel-perfect alignment with the original design across all breakpoints.
Balancing playfulness and professionalism throughout the user experience.
🚀 Results
Lightweight, interactive, and fully responsive website.
Scalable structure enabling easy content updates by the TripSlip team.
Positive user engagement and strong initial feedback from educators.
Excellent collaboration and feedback from both Huck Finch and TripSlip teams.