MATERIA: Brand & Website for a Startup Built in 48 Hours
MATERIA is a new Italian startup working at the intersection of wellbeing, sustainability, and immersive tech. When they reached out, they had a deadline:
“We need to go live in two days.”
They had a clear concept, a powerful name — and a lot of urgency.
MATERIA Branding
The challenge
The brand didn’t exist yet. No logo, no typography, no design system. We had to define a full visual identity and ship a Framer site in just 48 hours — with a tone that felt sharp, futuristic, but human.
The approach
In two days, I delivered:
A complete brand system — logotype, grid, type pairings, black-and-white visual direction
A fully designed & responsive Framer website with immersive blog layout and custom structure
Sharp content hierarchy and motion touches to add presence without overload