Built with Framer

MATERIA: Brand & Website for a Startup Built in 48 Hours

Milo Zoppini

MATERIA: Brand & Website for a Startup Built in 48 Hours

MATERIA is a new Italian startup working at the intersection of wellbeing, sustainability, and immersive tech. When they reached out, they had a deadline:
“We need to go live in two days.”
They had a clear concept, a powerful name — and a lot of urgency.
MATERIA Branding

The challenge

The brand didn’t exist yet. No logo, no typography, no design system. We had to define a full visual identity and ship a Framer site in just 48 hours — with a tone that felt sharp, futuristic, but human.

The approach

In two days, I delivered:
A complete brand system — logotype, grid, type pairings, black-and-white visual direction
A fully designed & responsive Framer website with immersive blog layout and custom structure
Sharp content hierarchy and motion touches to add presence without overload

The outcome

MATERIA went live on time — with a bold brand and a strong editorial-style site that speaks to innovation without noise.
This was fast work — but designed to last.

Need a complete brand and website in a matter of days — without compromising on quality? Let’s build something real. Fast.

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Posted Jun 5, 2025

Created a brand and website for MATERIA in 48 hours, focusing on innovation.

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