A Prescription Drug Sales Extender Campaign

Designed to build awareness and increase the use of an aging branded prescription medication, this program would use a variety of mediums, from direct mail to telemarketing, to renew awareness among prescribing physicians of the uses, values, and benefits of the medication. Custom emails, direct-mail letters, postcards, and telemarketing telescripts would drive the target physicians to a branded Web microsite entitled The Three Minute Messenger.

This interactive Website would pose a series of questions regarding treatment with the response algorithm that would highlight benefits and encourage continued use. In addition, specific rewards and incentives would also be available to the participating doctors.

A total of twelve such programs were completed for numerous pharmaceutical companies, some of which are referenced in the Sphere of Experience file available on the shared Google Drive.

The examples shown here describe a fictitious drug called BeneMax, with a generic name of pseudopharmacus.