Branding Fashionology

Fashionology is a seasonal collection of quality jewelry pieces in sterling silver and gold vermeil. We combine simplicity and enduring materials with thoughtful design and craftsmanship to create timeless and easy to wear jewelry for everyday life. Each Fashionology piece is designed to defy trends and handmade to last.

Project: create a new brandbook to re-brand Fashionology to atract a new targetgroup.

New website

A renewd tone of voice

Brand key with guidelines

Shoot with social media content

Logo

Packaging

A new mission and vision company wide