Branding Fashionology
Maxime van Dam
Fashionology is a seasonal collection of quality jewelry pieces in sterling silver and gold vermeil. We combine simplicity and enduring materials with thoughtful design and craftsmanship to create timeless and easy to wear jewelry for everyday life. Each Fashionology piece is designed to defy trends and handmade to last.
Project: create a new brandbook to re-brand Fashionology to atract a new targetgroup.
Deliverables
New website
A renewd tone of voice
Brand key with guidelines
Shoot with social media content
Logo
Packaging
A new mission and vision company wide
*this project was for a dutch company, so all the deliverables are in dutch.
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Posted Jan 12, 2022
New branding strategy for niche target group
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Fashionology
