Creativity at work

When Nova Med, a prestigious pharmaceutical company, approached us with the task of creating a brochure to outline their office rules, we embraced the challenge. Our objective was to develop print material that not only communicated the work standards but also instilled an engaging and dynamic work culture.

With the intention of not making the brochure seem too rigid or mundane, we chose a lively design language. Our use of vibrant green and white as primary colors imbued the material with a sense of vitality and freshness, while additional decorative colors were used to break the monotony and capture attention. We incorporated captivating illustrations to make the complex concepts of workplace regulations more approachable and understandable. Each rule was visually represented, ensuring employees could easily comprehend the standards Nova Med expected them to maintain.

Creating a harmonious balance between fun and professionalism was essential in this project. By using bold and eye-catching designs, we ensured that the brochure did not resemble a dry, uninspiring rulebook. Instead, it became an intriguing piece that employees could engage with and understand, thereby enhancing their adherence to the outlined standards. Furthermore, we took extra care to organize the information coherently. Rules were sorted into relevant categories and presented in a logical sequence, ensuring a smooth reading experience. This intuitive layout facilitated the absorption of information, making it easier for employees to follow the guidelines.

In terms of the physical aspect of the brochure, we opted for a high-quality paper that was durable and conveyed a sense of professionalism. This material choice underscored the importance of the content and also gave the employees a tangible symbol of the company's commitment to quality in every facet of their operation. Ultimately, this project exemplified how design could transform potentially monotonous content into an engaging experience. The finished brochure was not just a list of office rules but a testament to Nova Med's dedication to fostering a dynamic, inclusive, and high-standard work environment.