Tools: Webflow, Figma, Illustrator

The Dream Team was developed as an example project to show how my Blueprint framework translates strategy into a fully realized digital presence. It demonstrates the depth and clarity of the process clients can expect when building out their own websites and brand systems.

Many small teams and creative businesses struggle to present themselves with the same polish as larger organizations. They need a structured way to communicate their value, introduce their team, and showcase work without overwhelming their audience. The challenge was to build a scalable framework that could solve these problems in a repeatable way.

I began by mapping the typical journey a prospective client or collaborator would take when exploring a team. This informed the site architecture, highlighting sections for positioning, trust-building, and deeper engagement through case studies.

Illustrator was used to create a cohesive identity, including logo variations and visual assets. I curated a refined color palette and typography system that supports clarity and personality. Custom icons, patterns, and design elements were created to reinforce the brand story without clutter.

The site was fully designed in Figma and built in Framer, translating the visual identity into a responsive, five-page website. CMS fields were implemented for case studies and team profiles, making the system scalable and easy to maintain while keeping layouts clean and engaging.

The Dream Team project demonstrates how the Blueprint framework solves two major challenges for creative teams. First, it provides clarity and structure, helping teams communicate their value, showcase their members, and build credibility in a cohesive and engaging way. Second, it delivers a scalable and maintainable system, with CMS-driven case studies and responsive layouts, ensuring that the team’s digital presence can grow without losing visual consistency or strategic focus. This project serves as a proof of concept, showing how strategy, identity, and web design work together to create a professional, user-friendly brand experience.

Logo Suite: Primary, secondary, and submark logos plus a favicon for a versatile, recognizable identity

Palette & Typography: Curated color and type pairings for clarity, consistency, and distinct voice

Icons, Patterns & Design Elements: Custom visual assets to guide attention and reinforce brand personality

Base Brand Style Choice: Defined style direction to ensure all design decisions align with aesthetic and values

Website: Fully designed five-page site that communicates the message clearly, showcases work, and makes connecting effortless