Client / Concept: Camillia — a boutique hospitality concept designed to host intimate gatherings and experiences.

Timeline: August 2025 (3 weeks)

Tools: Illustrator, Figma, Framer

Overview: Camillia was created as a showcase project to highlight how a boutique venue can use a minimal, intentional web presence to attract guests and manage reservations. The goal was to create a refined online home that communicates elegance while making the booking process effortless.

Challenge: Small hospitality brands like Camillia often face two key issues:

A lack of polish in presenting their brand identity, which makes it harder to attract discerning guests.

Complex or clunky booking systems that frustrate users and reduce trust.

The challenge was to solve both with a simple, cohesive brand and web system.

Research / Strategy I explored the expectations of boutique hospitality guests — prioritizing elegance, clarity, and ease of use. The site map was intentionally kept lean (Home, Private Events, Reservations) to keep the user journey frictionless.

Branding / Design Decisions In Illustrator, I developed a logo suite supported by a curated color palette and typography that convey sophistication and warmth. Design elements were kept minimal and refined to complement the intimate, boutique experience.

Web Development / Integration The website was designed in Figma and built in Framer with three core pages. The Home page sets the brand tone, the Private Events page highlights offerings with credibility and atmosphere, and the Reservations page streamlines booking with clarity and trust. The design balances beauty with functionality, ensuring a smooth experience on all devices.

Outcome: The Camillia website solves two problems for boutique hospitality brands: it creates a polished, trustworthy identity that attracts the right audience, and it delivers a simple, user-friendly booking flow that removes friction. The result is a streamlined digital presence that enhances the guest experience before they ever step through the door.

Logo Suite: Primary, secondary, and submark logos plus favicon

Palette & Typography: Curated pairings that reinforce refinement and clarity

Icons & Design Elements: Minimal supporting visuals to enrich the experience without clutter

Website: Fully designed and developed three-page responsive website (Home, Private Events, Reservations)