The first step was to gather all the information about the product like size charts, color codes, and materials. Then our team made 3D models of the sunglasses. We used the best approach to make 3D models as light as possible to make them load faster for a better user experience.

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As the Instagram effect should be less than 4mbs, we decided that it only made sense to create three separate AR experiences for all 3 styles of sunglasses.

 

Another objective of the brand was to do something unique for the launch of the latest JB SUN sunglasses collection, with the help of AR, the brand wants to give power to users to try on the product before they make a purchase.

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By placing a button on the website that redirects users to brands' Instagram face filters to try on their sunglasses using AR, Jenny Bird not only provides their customers with a practical tool but also encourages them to engage and make user generated content for them.