Cookie Game
Aditya Agarwal
First, we created an Instagram world AR game where Oreo cookies would be floating around users, and users would have to move around or rotate while standing in the same spot to find the cookies and tap on them. Tapping on the Oreo cookie would cause it to dunk in a glass of milk in the middle of the screen with a smooth animation. The game could be played for 30 seconds, and after that, it would show the user's score. Users would get 1 point for each cookie collected.
To make the game visually appealing, we created a series of layers of images to make the milk glass and animation of Oreo cookies getting dunked into the glass when tapped on them. The animation also ended with a splash of milk to add an extra level of realism and engagement. Additionally, we created a new script in Spark AR to make the game accessible for users to play anywhere and anytime, without the need to move around.
Overall, our team was able to create an exciting, engaging, and accessible cookie collecting game for Oreo's International Cookie Day campaign, by implementing creative visual design, new script and making the game accessible to play anywhere and anytime.
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Posted Nov 10, 2023
The Oreo International Cookie Day campaign's AR game was a success, with users enjoying the fun and interactive game. The game helped to drive engagement.
