UX/UI for generative AI app; web and mobile tools for video editing and creation.

Today, everyone is shooting videos. Yet, for the average Joe, it’s painful to create professional-looking films. That’s where InVideo comes in. It’s a web-based video editing tool with a drag-and-drop interface and a template library that lets you compose social and promo videos in minutes.

InVideo asked me review and update their existing UX flow and develop a new visual language for their users in 150+ countries and media clients CNN, Reuters, and AT&T.

I have researched existing video tools and competing apps and designed the whole flow, including content creation, storyboarding, and editing sections.