A vibrant and playful website for a CRM built for financial coaches

The Disco website was designed with a playful dark theme to establish a bold, modern look aligned with the updated branding. The dark background allowed vibrant colors to stand out, making key elements pop, while the playful design added personality and approachability. Together, these choices created a visually engaging and memorable site that reflects the company’s innovative and user-friendly approach.

Contribution: Web Dev & Lead Designer

Other Contributors: Katlyn Fountain & Leo Popovic (brand design)

Tools: Figma & Wordpress

Year: 2024

Timeframe: 1 Month

🛑 Outdated Site – Needed a major update to align with new branding and improve user experience.

🧭 Poor Layout – Navigation was unclear, making it hard for visitors to find key information.

📚 Overly Text-Heavy – Large blocks of content overwhelmed users instead of guiding them.

🎭 Lack of Engagement – No interactive elements or engaging sections to capture attention.

🚫 Disconnected Identity – The static design failed to reflect the brand’s refreshed look and feel.

🎨 Aligned with Branding – Redesigned the site to match Disco’s updated identity.

🧭 Clean, Modern Layout – Improved navigation and organized content for easier browsing.

✂️ Condensed Text – Simplified copy and paired it with visuals for better readability.

🎬 Engaging Features – Added interactive elements and dynamic graphics to capture attention.

👥 User-Friendly Experience – Created a more approachable, immersive site that encouraged exploration.

🚀 Refreshed Brand Presence – Delivered a modernized look while improving usability and engagement.

📈 Higher Engagement – Visitors interacted more with the new interactive features and dynamic visuals.

⏱️ Longer Session Times – Users spent more time exploring the site instead of bouncing quickly.

🧭 Improved Navigation – Streamlined layout made it easier for visitors to find key information.

🎯 Clearer Communication – Condensed text and visuals improved understanding of services.

🤝 Stronger Brand Alignment – The updated design reinforced Disco’s refreshed identity.

🌐 Positive Feedback – Users praised the site for being modern, approachable, and visually appealing.

View live site here