An updated and engaging website for an identity theft protection company

IdentityIQ aimed to position itself as the premier identity protection service. However, the original website didn’t fully showcase the product’s features. The new site highlights all of IdentityIQ’s services with a modern design and interactive elements, clearly communicating its value and reinforcing its leadership in identity protection. Along with a new fully built CMS, the new site surpasses the old by an extreme margin.

Contribution: Web Dev & Lead Designer

Other Contributors: Katlyn Fountain (co-dev & designer) and Leo Popovic (co-dev)

Tools: Figma, Webflow, & Spline

Year: 2024

Timeframe: two months

🕰️ Outdated Platform – The old website was built on obsolete technology that limited performance and scalability.

🎨 Weak Brand Representation – The design no longer matched the company’s updated brand identity, creating a disjointed experience for users.

👀 Lack of Engagement – Missing interactive and engaging elements failed to capture visitors’ attention.

🔧 Hard to Update – The outdated platform made it difficult to update content or introduce new features.

📉 Barrier to Growth – The site could not support the company’s growth or align with evolving brand and audience expectations.

⚡ Modern & Scalable Platform – Built with Webflow for seamless design updates and easy content management.

🌀 Immersive 3D Elements – Interactive visuals created with Spline engage visitors right away.

🎨 Fresh Branding – Updated design reflects IdentityIQ’s current brand identity with a dynamic look.

🖼️ Striking Visuals – Strong graphics paired with concise, impactful text keep the focus clear.

🚀 Streamlined Experience – Visually driven layout avoids information overload and highlights key messages effectively.

📈 Increased Conversions – The redesign led to a noticeable boost in sign-ups and customer actions.

📉 Lower Bounce Rates – Visitors stayed longer and engaged more with the site.

⏱️ Faster Load Times – Optimized performance improved user satisfaction and retention.

📊 Improved User Engagement – Interactive elements encouraged deeper exploration of the site.

🔍 Better SEO Performance – Modern structure and clean design improved search visibility.

🤝 Stronger Brand Trust – Fresh, consistent design reinforced credibility with new and returning users.

View live site here