Fitness Studio App

Led the redesign of a fitness studio's mobile app, creating a platform for users to effortlessly schedule classes, track fitness progress, and connect with other members. The five-week project addressed common challenges faced by fitness enthusiasts, offering a solution for managing routines and fostering motivation.

In-depth user research unveiled common frustrations, including difficulty in finding and booking classes, lack of motivation, and a desire for more customization options. Users sought a user-friendly interface, progress tracking features, and personalization for their unique needs.

Sarah Lopez, a busy working mom, became a focal point—a representation of users seeking a convenient and flexible fitness solution amidst their hectic schedules.

The design journey began with a strategic sitemap, followed by paper and digital wireframes. The focus was on creating a user-friendly structure for easy navigation, emphasizing booking classes, tracking progress, and fostering connections.

An early version of the app allowed for a preliminary review, catching issues and guiding necessary adjustments before moving on to high-fidelity design.

A study involving five female participants in London found the low-fidelity prototype user-friendly. Valuable feedback influenced design preferences and functionality improvements.

The final high-fidelity prototype showcased key functions—tracking workouts, setting goals, and viewing progress. Accessibility considerations included alt text for images, color contrast, and legible font sizes.

The designed fitness app holds potential to positively impact users' health and wellness. Key lessons include understanding user needs, considering accessibility, and integrating user testing feedback.