I took on the exciting challenge of redesigning a catering service website featuring 103 private chefs. The main goal was to create a responsive site that works seamlessly on both mobile and desktop devices, focusing on making it super easy for users to book appointments with chefs for their event consultations.
The decision to undergo a UX/UI overhaul came from our diverse user base, ranging from tech-savvy youngsters to older individuals. I wanted to ensure a user-friendly design that caters to everyone, providing a seamless experience regardless of their digital proficiency. This redesign was particularly crucial as it marked the private chefs' entry into the online space and had to align perfectly with their established brand guidelines.
In my role as the UX/UI designer, I brought this vision to life by developing the website on WordPress. Collaboration with the developer was key to ensuring that the design specifications translated smoothly into the final product.
User research involved competitor analysis and interviews, revealing the importance of clear communication between users and chefs, emphasizing event details and budgeting. I strategically structured the information architecture for quick information retrieval, prioritizing a clear and intuitive navigation experience.
The visual design incorporated the chefs' brand guidelines, featuring a clean black and white palette with a subtle accent of light green, reflecting simplicity and elegance. Working closely with the WordPress developer, we ensured the precise implementation of page goals and functionalities according to the design.
Usability testing and feedback sessions with users played a pivotal role in shaping design iterations, focusing on achieving an optimal user experience. Notable achievements included the website's clarity and ease of navigation, aligning seamlessly with the clients' vision.
Client satisfaction exceeded expectations, with positive feedback from users emphasizing the website's usability. Looking forward, I have recommendations for future enhancements, including menu page improvements and the addition of new features in line with user expectations and emerging trends.
