The Great Owl Coffee Roast House empowers the go-getters, early risers, and night owls of the world with coffee that is as bold and full-bodied as their ambitions. They believe in the power of a perfect cup of coffee to fuel their customers' journey, whether they are chasing their goals at dawn or staying up late to make their dreams a reality.

The goal for this project is to design a bold, unique logo for The Great Owl that competes with brands like La Colombe Coffee Roasters. It must be versatile, instantly recognizable, and work seamlessly across all products and touchpoints, while maintaining a cohesive brand identity.

The Great Owl Coffee Roast House is a brand that embodies wisdom, vigilance, and empowerment, offering a range of high-quality, organically sourced coffee products. All their products are made from 100% arabica coffee beans sourced from countries in the Coffee Belt.

With The Great Owl, customers are guaranteed the perfect coffee experience every time - whether it's through their ready-to-drink canned beverages, freshly ground coffee, or premium whole beans. The goal was to design a brand identity that reflected their key message "For the early risers and the night owls—your perfect companion.