Tradaill is a Supply Chain Logistics Software Startup that aims to make marine terminals more efficient by optimizing their container outflows. Their slogan "Move Efficiently" is their way of saying "We make transporting goods easy and fast. Tradaill (spelled Trádáil in Gaelic) refers to the act of trade. Fitting for a Supply Chain Logistics Company.
I helped Tradaill launch their responsive, branded brochure website, which I designed in Figma and developed using WordPress and the Divi theme. This website design project included custom icons, illustrations, and animated GIFs. This project began with a brand identity project.
The goal was to create a modern, responsive brochure website that truly represented their brand. To make sure the site was easy to navigate, I began by organizing the content into a clear and logical structure, using a sitemap to map out the layout.