Launch Site Development in Framer for a Marketing Consultant

Matt came with me with a mockup of be human’s launch site and a thorough brief. He was looking for a minimalist, restrained, and editorial build of the site, which would serve as a lead generation and credibility tool for the early stages of the business.

I settled on simple motion design to set the pacing for the site with subtle text animations and staggered section reveals.

Given Matt’s need for quick and easy updates to the text-only site, I built the homepage as a CMS collection. This allows for him to treat the back end of the site as a form and simply paste in updated text to the respective fields. It also means that if he chooses to not use a particular field anymore, the section will be automatically hidden without him having to make manual updates to the layout.

Rather than a traditional button with a mailto: link, I chose to create a click to copy CTA for the contact email since many users don’t use their system’s default email application.

The result is a short but sweet landing page with an editorial flow that enforces be human’s credibility and expertise.