Led a market study for a client evaluating entry into the $1 trillion US IT industry. I managed a team that analyzed 39 IT subindustries and performed deep dives into 11 IT services segments, sizing addressable markets, assessing growth trajectories, mapping competitive landscapes, and identifying potential targets for the client to consider. The analysis prioritized four subindustries with the strongest strategic fit and return potential, forming the basis of the client’s U.S. entry strategy and guiding subsequent target screening and valuation. The engagement combined rigorous, data-driven market intelligence with actionable strategic recommendations to enable confident cross-border investment decisions.