I worked hand-in-hand with Bedhead by TIGI (a well-known haircare brand sold in Target)'s marketing agency to choose content concepts that would perform well for Instagram and TikTok marketing.
The curation and editing of this content was done taking into consideration the overall vibe and aesthetics of the Bedhead by TIGI brand.
After the ideas were approved by the brand, the content was executed and sent to the brand for approval.
Ultimately, this content was posted to their social media profiles and will continue to be used for the holiday 2022 season.