Multi-Platform Relaunch for a Founder Podcast

A newly relaunched podcast exploring spirituality, relationships, purpose, and the human condition needed a multi-platform growth strategy across Spotify, Apple Podcasts, TikTok, Instagram, and Facebook. The host wanted to build engaged audiences from scratch and set a consistent brand voice in a crowded podcast space.

As Social Media Strategist and Content Creator, I built and executed a multi-platform growth plan:

Social Media Audit: Full audit of all platforms with recommendations for hashtags, organic growth tactics, and content cadence.

Audience Analysis: In-depth research into target demographics, interests, and online behavior to inform every content decision.

Brand Kit & Guidelines: Created a brand kit and brand guidelines to keep consistency and professionalism across every platform.

Content Strategy & Production: Built the content strategy and produced static posts, reels, stories, and videos — all optimized with relevant keywords for reach and discoverability.

Community Building: Launched a Facebook group and invited followers from other platforms to join, fostering a sense of community among listeners. Also joined relevant Facebook groups to reach new audiences.

Growth Tactics: Implemented digital marketing tactics to reach new audiences and support podcast growth.

Analytics & Reporting: Weekly social media marketing reports tracking key metrics with data-driven recommendations for improvement.

Increased Engagement: Maximum 4% engagement rate on Instagram and 1.34% on TikTok.

Brand Awareness: Consistent, targeted content built recognition across every platform.

Expansion of Services: Client expanded the engagement to include their other businesses and the podcast’s YouTube account.

— Podcast Host, Media & Entertainment

Project Duration: 4 months

Industry: Media and Entertainment

Services: Content Creation and Digital Marketing